Zalar Farms is one of Morocco’s leading agricultural companies, specializing in a diverse range of fruits including avocados, apples, citrus, blueberries and dates. With operations spanning 15 different sites, Zalar Farms supplies both local and international markets with high-quality produce and is committed to maintaining the highest standards of quality and consistency.,
At Zalar Farms, the commitment to quality and innovation is present in every aspect of their operations. “In my role as Operations Manager, I focus on streamlining and standardizing agricultural processes across our farms,” explains Operations Manager Mohssine Tarrab. His dedication to ensuring product quality and enhancing inspections and packaging standards has been instrumental in the company’s success.
For the past two years, Zalar Farms has enjoyed a fruitful partnership with AgroFresh. “Our collaboration is built on the shared vision of delivering fresh, high-quality produce to the market,” Mohssine notes. He added, “AgroFresh’s reputation for maintaining fruit freshness and quality throughout the supply chain aligned perfectly with our goals of delivering the best possible product to our customers.”
“Our experience allows us to gain an in-depth understanding of the products and their quality evolution. For instance, a healthy apple should have a firm texture, vibrant color, and a crisp, juicy taste,” Mohssine describes. However, apples often face challenges such as premature ripening, bruising, and loss of freshness throughout the supply chain. Maintaining quality from harvest to market requires careful management and the right post-harvest solutions.
Zalar Farms has been using two key AgroFresh solutions: SmartFreshTM, that slows the ripening process and helps protect fruit quality and shelf life; and FreshCloudTM, the company’s integrated digital platform that drives accuracy and consistency across operations. This solution provides streamlined quality inspections and end-to-end data visibility to support real-time planning and decision making. “These solutions have been crucial in optimizing fruit quality and extending freshness,” Mohssine explains.
SmartFreshTM has been instrumental in helping Zalar Farms maintain consistent quality, reduce spoilage, and meet customer expectations. “This has enabled us to build a strong reputation in the market and expand our reach,” Mohssine concludes.
FreshCloud TM, Inspection has become an essential part of Zalar Farms’ quality management process. “By effectively managing the quality, size, and maturity of our crops, we have achieved better fruit quality, longer shelf life, and reduced waste. During the avocado season, the ability to compare and align inspections simultaneously proved invaluable,” Mohssine recalls. FreshCloudTM enabled Zalar Farms to maintain high standards, ensuring their fruit met or exceeded customer expectations.
Zalar Farms’ dedication to quality and innovation, combined with their strategic partnership with AgroFresh, has positioned them as a leader in the agricultural industry. Their use of advanced post-harvest solutions helps ensure that they continue to deliver the highest quality produce to their customers, both locally and internationally.