A leading Washington apple producer talks about how FreshCloud helps digitize inspection data, improve quality and freshness, and reduce food waste
PHILADELPHIA, August 23, 2023 – Today, AgroFresh Solutions Inc., a global agtech innovator and the leader in post-harvest produce freshness solutions, unveiled a set of videos showcasing how Starr Ranch Growers has elevated its operations with FreshCloudTM Inspection.
In 2021, Starr Ranch Growers, a prominent produce grower, packer and shipper based in Washington, strategically adopted AgroFresh’s innovative FreshCloud Inspection platform. This move marked their commitment to seamless digital integration of their quality inspection processes.
“I work with over 30 different softwares and vendors, and I’ve got to say that working with AgroFresh and the FreshCloud team is my favorite of all of them,” said Michele Peters, Applications Administrator at Starr Ranch Growers. “They know IT, but they also know the fruit industry, and they’re willing to work with us to make sure that we have the support we need.”
FreshCloud is an integrated digital platform from AgroFresh that makes real-time, quality data accessible and actionable to empower decision making from the field through use of a phone or tablet. FreshCloud Inspection helps benefit companies like Starr Ranch to be able to give them the digital insight that they need to make decisions on fruit quality, and it allows them to have that data to ensure the right fruit is in the right box at the right time.
Upon the integration of FreshCloud, the team at AgroFresh supports the seamless adoption of the program. They guide users through multiple inspection processes, positioning everyone for success as they implement the platform.
“We came to AgroFresh with a series of complications that we had using other data points to try to bring those together into one unit, so we can better analyze data,” noted Thomas Hale, Director of Production and Supply at Starr Ranch Growers. “And there was never a moment where AgroFresh hesitated to solve our problems.”
FreshCloud Inspection stands as a comprehensive digital platform designed to enhance planning precision, elevate quality standards and increase profit potential. Within this innovative solution, Starr Ranch Growers has integrated FreshCloud into multiple facets of their operation, enhancing collaboration on different levels of the business.
FreshCloud Inspection is part of AgroFresh’s FreshCloud suite of digital monitoring and analytics tools. To learn more or request a demo, visit agrofresh.com/FreshCloud.
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About AgroFresh
AgroFresh is an AgTech innovator and global leader with a mission to prevent food loss/waste and conserve the planet’s resources by providing a range of science-based solutions, data-driven digital technologies and high-touch customer services. AgroFresh supports growers, packers and retailers with solutions across the food supply chain to enhance the quality and extend the shelf life of fresh produce. The AgroFresh organization has 40 years of post-harvest experience across a broad range of crops, including revolutionizing the apple industry with the SmartFresh™ Quality System for more than 20 years. This is powered by a comprehensive portfolio that includes plant-based coatings, equipment and proprietary solutions that help improve the freshness supply chain from harvest to the home. To learn more about AgroFresh, visit www.agrofresh.com.
About Starr Ranch
Starr Ranch Growers/Custom Apple Packers was founded in the heart of Washington’s apple country in 1934, and we’ve been a leading fruit grower, packer, and shipper ever since. Our Northwest-grown apples, pears, cherries, and stone fruit are among the very best that nature has to offer. But here at Starr Ranch Growers, we pride ourselves on growing more than just fruit – we’re growing families, communities, and a better planet. Our orchards belong to multi-generational farming families who raise premium, wholesome fruit. One of Starr Ranch’s strongest traditions is giving back to our community, and our sustainable farming techniques ensure that we’re nurturing the land as well as our fruit.
AgroFresh Media Contact
Rochelle Ripp Schnadt
Senior Public Relations Supervisor
agrofreshmedia@co-nxt.com