The SmartFreshSMQuality System has been called
the produce industry’s most important advancement in
years because it makes it possible for growers and packer-shippers
to maintain just-harvested quality of their fruits and vegetables
throughout storage, transport and retail display – right
through to the consumer.
Retailers can market SmartFresh quality
fruits and vegetables with confidence, knowing that SmartFresh
quality
means consistently
better quality, freshness and shelf life for consumers.
Consumers
benefit from SmartFresh quality as well. In taste tests conducted
in both the United States and Europe, three
out of four consumers preferred the taste of SmartFresh quality
apples and said they’d prefer to purchase them. Consumers
eat more fruits and vegetables when they enjoy a satisfying
eating experience. SmartFresh technology helps provide consistently
fresh tasting produce, which encourages consumers to increase
their fruit and vegetable consumption for better health.
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More than 80 comprehensive studies indicate a favorable profile
for the formulation of the SmartFreshSM Quality System and
its active ingredient 1-Methylcyclopropene (1-MCP) technology.
These rigorous health and safety tests have proven SmartFresh
technology to be safe for workers, the environment and consumers.
Our scientists take seriously their commitment
to ensure the safety of the SmartFresh Quality System. Studies
and
tests under internationally accepted Good Laboratory and
Experimental Practices have been carried out with well-known,
experienced and respected research organizations. Many
of these tests are similar to those conducted with new pharmaceuticals.
The SmartFresh Quality System has been successfully
approved and accepted for use in more than 26 countries including
the European Union and the United States. Today we conduct
business and have approved government registrations in
Argentina, Australia, Austria, Belgium, Brazil, Canada,
Chile, China,
Costa Rica, the European Union, France, Germany, Guatemala,
Ireland, Israel, Italy, Mexico, The Netherlands, New
Zealand,
Nicaragua, South Africa, Spain, Switzerland, Turkey,
United Kingdom and the United States. As worldwide demand for
our products and services continues to grow, AgroFresh
will seek
to expand our business in other countries by obtaining
additional registrations.
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 The
SmartFreshSM Quality System ensures that packers and shippers
of fresh produce and their retail customers can offer consistently
high-quality produce to consumers with total confidence. Consumers
enjoy the benefits of these best-quality fruits and vegetables
for longer.
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 Growers,
packers-shippers and exporters call the SmartFresh
Quality System for apples the most important advancement
in years within their segment of the fruit industry.
SmartFresh quality apples are crunchier, juicier and
tastier, and maintain their quality and vibrant appearance
longer, so consumers can better enjoy the vast array
of apple varieties. Research in the United States and
Europe found that three out of four consumers preferred
SmartFresh quality apples to non-SmartFresh quality
apples, which in turn leads to increased consumer demand.
SmartFresh customers gain greater control over and
more flexibility with inventory management.
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SmartFresh quality kiwifruits maintain
their characteristic firmness during storage, through retail
right through to the consumer. Packer-shippers and exporters
of SmartFresh quality kiwifruit see less softening during
storage as well as fewer compression marks and softening-related
disorders. These benefits translate to increased pack-outs
and less inventory loss. Retailers and consumers know they
can stock up on SmartFresh quality kiwifruit and be assured
of consistent quality and eating enjoyment.
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SmartFresh quality tomatoes keep their color and desirable
firmness over longer periods of time than non-SmartFresh
quality tomatoes, so consumers can enjoy tasty, plump red
tomatoes. That means tomato suppliers can offer retailers
and food-service operators more consistent, high-quality
tomatoes, often leading to less spoilage and reduced shrink.
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Bananas are key drivers of produce department success. SmartFresh quality bananas
maintain their beautiful yellow color longer, delaying browning caused by sugar
spotting. This means that in addition to reduced shrink, retailers can offer
consumers the kind of high-quality bananas they demand. AgroFresh’s SmartFresh
Quality System for bananas is a unique program that extends bananas’ purchase
power, from ripening through shipping to retail and beyond.
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 The
SmartFresh Quality System is now available for plum producers
in many growing areas around the world. SmartFresh technology
maintains plum quality in many ways. Numerous studies have
shown that plum firmness, stem freshness and acidity are
better maintained with the SmartFresh Quality System during
and after storage. Less internal browning is also noticed
on susceptible varieties. Producers enjoy higher packouts
as a result of overall better quality and losses are minimized
at each stage of the supply chain, especially shipment. Consumers
enjoy the just-picked firmness and flavor of SmartFresh quality
plums.
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Maintaining the quality of persimmons during transport and
on the shelf is key for these sensitive, easily softening
fruits. By maintaining fruit firmness, the SmartFresh Quality
System for persimmons offers producers and retailers more
marketing flexibility. Tests have shown that SmartFresh technology
can even allow persimmons to be stored longer under certain
temperatures. Maintaining fruit firmness and overall appeal
means more persimmons can be sold with less shrink, to be
enjoyed by appreciative consumers.
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Consumers of avocados look for abundant, ripe, high-quality
fruit. But that top quality has historically only been available
for only a few days at a time, and getting the fruit sold while
it is still at its ideal ripeness and appeal has been a challenge.
That's what the SmartFresh Quality System for avocados is all
about: helping avocado packer-shippers and retailers to consistently
provide the flavor, texture and appearance consumers are looking
for, enabling consumers to enjoy appetizing avocados longer than
ever before.
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Imported melons have historically been picked before they
are ripe due to the length of shipping time required. The
SmartFresh Quality System for cantaloupes allows growers
to harvest fully mature melons with greater color and fewer
sunken and discolored areas. In consumer research, SmartFresh
quality melons scored significantly higher in inside appearance,
color, condition, firmness and freshness, offering a whole
new opportunity to change consumers' minds about winter melons.
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To speak with a AgroFresh representative, contact
us now.
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SmartFresh
quality kiwifruit
